SALES MARKETING & PR

Back to basics. - It's not rocket science!
The objective of any firm is to market and sell its products or services profitably. In order to achieve this, a company needs to draw on a number of skill sets including Sales, Marketing, Advertising and PR. Most companies have individuals on staff who have experience in some of the above disciplines. However - few have people who can provide extensive experience in all of these critical areas.

Experience Matters.
When it comes to sales and marketing I guess my strength (and advantage) is "real world" experience. A lifetime in information technology, commerce and broadcasting has enabled me to visualise the "big picture" far more concisely than other individuals who may be experienced in only a few of the above key disciplines. Today, I provide these services to a select number of companies on a contract basis, ensuring that you they only pay for what they need.

Sales & Marketing
Having spent over a decade as sales and marketing manager with the CSL group (Europe's largest offshore computer and IT providers), I understand the importance of developing a successful sales strategy. Perhaps more importantly, I understand how important it is to ensure that such a strategy does not stand alone, but instead, integrates with ongoing and focused tactical plans to ensure success.  

CTV - It's All About Strategy 
Having the right strategy was the key to our own success when in 1992 we launched Commercial Television & Video. CTV's remit was simple to operate as an ENG agency while utilizing down time to produce commercial and training videos. It was a success.   Although before relocating to Canada we sold our interests in the company, CTV continues to be one of the largest offshore production companies in Britain. 

Sow It. Grow it. Then take it to market! 
In the mid nineties with CTV up and running and with the aid of some very talented technical staff, we launched Manx Internet. Again the remit was simple, to act as a web portal and start page for the local community while at the same time providing up market website design and hosting. ManxNet.com became an instant success and in 1999 we sold the venture to a subsidiary of British Telecom plc.

Copyright 2009 - Steve Kelly